About our Insight

We offer cutting-edge research and insight to help you make better decisions

About our Insight

By taking an insight-led approach, we aim to improve decision making using evidence to identify how we can have the biggest impact against our ambitious goal of getting 1,000,000 Londoners more physically active. 


We are currently focusing on four areas, which are outlined below. These are our insight commitments to the physical activity and sport sector in London.

Making it easier to use insight 

We will make physical activity and sport data and research more accessible and easier to understand. We will share knowledge across our partners and support them in using insight to increase their impact. 


Providing bespoke insight support

We service and lead the insight needs of our partners by providing bespoke insight support. We engage with partners to understand their needs and then work collaboratively to solve their insight challenges. 


Measuring and understanding impact 

We will better understand the impact of our activities through improving the way we monitor and evaluate our work. We will use this knowledge to shape the future delivery of our programmes. 


Using data and technology to increase participation

We will capitalise on the explosion of digital technology and encourage an open data culture within our sector. Through making better use of data we will reveal new trends and understanding to support the development of physical activity and sport in the capital. To that end, we are one of the bodies engaged in the Open Active movement.


Find out more about our insight services below, or browse our insight and data portal to access London-wide physical activity and sport data to help your work.

Insight and data portal call to actionInsight Services Call To action


Explore physical activity and sport in London

Go to the London Sport Insight Portal