International Innovation – from global to local
James is the founder and Managing Director of BlockWorks, a collective of designers, artists, and developers from around the world with a shared passion for Minecraft. James joined the Block by Block Board in 2019, bringing his architectural background and understanding of the Minecraft community to help Block by Block connect with this unique global network of creators and players. .
Tim is the Director of Insight, Technology & Data at London Sport. In this role, Tim oversees a great team that uses insight, tech and digital approaches to support London Sport’s goal of helping Londoners be more active. He enjoys problem solving and working out new ways to improve what London Sport do. Previously, Tim worked at Sport England and was also a Director of a sport and physical activity consultancy.
Innovation for London – Greater London Authority
The Mayor of London’s Sport and Physical Activity Strategy set out a vision to make London the most integrated and active city in the world. In this keynote, the Mayor’s Sport Unit will explore the ways that the new Sport Unites programme is taking an innovation approach to physical activity and sport in London alongside an array of partners, ranging from global agencies to local community representatives.
Local Innovation (panel discussion)
Matt co-founded Two Circles, the data-driven sports marketing agency and is a non-executive director of the English Institute of Sport. He co-authored Britain and the Olympic Games: Past Present Legacy, while his writing has featured in Harvard Business Review, including the ‘Must Reads on Leadership’ in 2018.
Karen is Chief Executive of The Active Wellbeing society, a community benefit society that will deliver the wellbeing services on behalf of Birmingham City Council. Karen has a Masters in Public Sector Management and has worked as a probation officer and adoption and fostering social worker.
Charlotte Boenigk is the founder of Free Your Instinct, an innovative charity that uses Parkour to assist with mental health and wellbeing. She is currently undertaking a Sport and Exercise Science PhD researching the use of Parkour as a Treatment intervention for Mental Health.
Eloise is the Programme manager for the Sports and Health project which is run across SHP, a London wide homeless charity. She has a Masters degree in Clinical Exercise Science and led the project to great success, including recognition at the London Sport Awards.
John Allison is the founder of mind/body workout and urban adventure – StreetGym®. In addition to StreetGym® he runs holistic wellbeing service Motion To Mind and Stress Injury Prevention Training a programme aimed at reducing stress related ill-health.
Having converted to Wallball from Fives at the age of 17, Luke has been on a nine year journey through the sport; from player to volunteer, to coach, to Team GB Captain, to UK Wallball Board Member. Over that time I have seen first-hand the impact this street sport is having in urban pockets.
Liz has been with Baseball/SoftballUK (the development agency for baseball and softball) since 2011 in various roles and is currently Development Manager for London. Liz is also a coach with the GB Women’s programme and plays Slowpitch in the National Softball League.
Mark runs a consultancy focused on the delivery of inclusive sport after working in disability/inclusive sport in a variety of roles. He has regularly utilised Factory Eleven equipment to deliver in non traditional settings.
Samanta is a former Brazilian wheelchair tennis no.1 and Para Pan-Am doubles silver medallist. She now runs an inclusive fashion business designing inclusive clothes and advocating for the representation of disabled people in all aspects of the fashion industry.
Arfan currently works in the cricket industry for Essex County Cricket Club and the University of East London. I have also recently worked for the Marylebone Cricket Club.
Outside of working in Cricket I am an Arsenal and Leyton Orient fan and follow most sports as well as enjoy travelling.
Anita is a great believer in the importance of play being self-directed, internally motivated and individually appropriate. In 2012 Anita spearheaded the campaign to protect all adventure play land in Islington for play in perpetuity.She’s been CEO of Islington Play Association since 2006, leading the expansion of the charity from campaigning organisation to encompass frontline delivery.
Phillippa has over a decade of experience in the fields of community led street design, collaborative design, community engagement, mediation and human centred process design. With a deep passion for Barking and Dagenham, Phillippa set up Street Space to work with local residents and facilitate more participatory and people-centred approaches to both new and existing streets and spaces.
Marco has been involved in a number of industries including sport, fashion, restaurants and music. In 2010 Marco secured investment to launch his own company and called it Play Innovation. The plan was to design and patent a new range of educational and family inclusive games that would be multi-generational, educational fun and inclusive.
Katee is passionate about community development. She works for at FutureGov, a change agency that helps organisations deliver lasting citizen-centred services. She’s currently working on projects to find scalable solutions to childhood obesity and improving health and wellbeing outcomes for residents in different neighbourhoods. In 2011, she founded Hackney Laces, a community club for girls and women. Laces mission is to get as many girls and women playing football as possible, while raising aspirations along the way.
Rollo is the Head of YouTube UK Sports. He’s responsible for growing all types of sports on video-sharing site. Previously Rollo has managed UK production companies and multi-channel networks.
Priya is a Co-founder and CMO of Sauce. She is passionate and excited about enabling brands and organisations to create authentic video content with their communities of employees, customers and fans. Priya believes that engaging video content can be captured simply using the smartphone camera allowing you to tell stories in an effective and affordable way. Since Sauce launched, the platform has grown rapidly with clients including Manchester City, Royal Parks Half Marathon, and the Duke of Edinburgh’s Award.
Solomon is a Communications and Engagement Manager at the Greater London Authority. He’s an experienced director with a demonstrated history of working in the external affairs/public relations industry. Skilled in political communication, social enterprise, event management, public speaking, and media relations. He is a strong professional with a Bachelor’s Degree focused in Politics from University of Sussex.
Adam is a former sports lawyer, esports agent, co-founder of grassroots esports organisation, LDN UTD, and the founder of Edge. LDN UTD is a grassroots esports organisation that provides young gamers with a path to being a professional and an opportunity to play against their gaming, music, and celebrity idols in live tournaments.
Jonathan joined British Cycling as commercial director in October 2017, having spent 3 years as commercial director at BBC Children In Need. Jonathan also leads British Cycling’s Major Events strategy and pathed the way for the first British Cycling National eRacing Championships, powered by Zwift and broadcasted live on BT Sports in March 2019.
Heather is the Head of Marketing at ESL UK, she has specialises on developing strategies and executing authentic digital marketing campaigns with partners and brands entering the sector. She has been heavily involved in UK esports for over 9 years with an in-depth of varying experiences and roles. Previously, she was a presenter and journalist for the linear broadcast company, Ginx Esport
Glen is COO of Fnatic, regarded as the biggest brand and most successful team in esports. Glen is an experienced technology and digital media entrepreneur, previously as founder & CEO of programmatic marketing company Affectv, and prior to that a founding member and Commercial Director of Struq, acquired by Quancast.
Almost a decade of experience in the digital space, Daniel’s agency experience covers SQN, Carat, We Are Social and AMVBBDO. Ex-founder of DigitalSport.co, he has interviewed many within the sports and esports industries either on-stage or for podcasts he’s hosted. Dan is now Head of Digital for sports sponsorship & comms agency SQN and heavily involved in the technology and esports sectors.
Kathryn joined Yorkshire Sport Foundation in March 2013 having worked within Sport and Community Development for 6 years in a range of different roles. Kathryn is the Communities Lead within the Yorkshire Sport Foundation team, providing support to community development projects across South and West Yorkshire.
Karen is Chief Executive of The Active Wellbeing society, a community benefit society that will deliver the wellbeing services on behalf of the Council. Karen has a Masters in Public Sector Management and has worked as a probation officer and adoption and fostering social worker.
Phil is a public health, community engagement and sports development consultant. He has a track record of listening to and understanding communities and stakeholders and providing direction and guidance that brings results. He advised the GLA on the role of the VCSE sector in Social Prescribing as part of the Mayor’s Health Inequalities Strategy.
Daniel Stracey is the Senior Insight Manager at London Sport and has led the work on the organisation’s research segmentation of less active individuals. He’s passionate about developing his understanding of our dynamic city and diverse population. Daniel has more than 15 years of experience, including work with clients such as LinkedIn and Unicef.
Chris Norfield is London Sport’s Digital Marketing Lead and has been responsible for all of London Sport’s Facebook advertising pilot projects to date. He has 10 years’ experience in developing and commissioning behaviour change interventions for local authority public health and leisure teams across London.
Frances Drury is a Senior Marketing Manager at Sport England overseeing activation for women, with a focus on This Girl Can. This entails working with sector partners to improve the quality and scale of activity sessions for women “on the ground” and improving the marketing approach to mobilise women to the sessions.