Helping a Local Authority to embrace the future of Tech and Sport

One of London’s 33 Local Authorities was seeking to enhance the connection between tech start-ups and community groups through physical activity innovation. We found the right environment to explore the opportunity for digital technology and sport.


Our Consultancy Services help you make better decisions with our cutting-edge expertise on insight, funding and technology. Find out more about how we helped one of London’s Local Authorities to find the right environment to explore the opportunity for digital technology and sport.


Sector: Local Authority
Date Undertaken: April 2018
Consultancy Stream: Tech for Participation

The Challenge

  • To help SportTech and Community Innovation to collaborate around major challenges facing physical activity in east London
  • To highlight the breadth of digital technology addressing barriers to physical activity and create new innovation partnership opportunities
  • To build a closer link between SportTech and community physical activity in one of London’s most diverse boroughs

London Sport Support

  • Developed ‘micro-pitch’ event format to showcase broad range of future innovation opportunities and partnership development potential
  • Identification and coordination of relevant tech start-ups to profile breadth of opportunity in existing digital innovation
  • Incorporated existing best-practice in grassroots sport innovation to enhance stakeholder awareness of current tech for participation trends

Outcomes of London Sport Consultancy

  • Live market-validation for new SportTech initiatives, leading to live connections for pilot project opportunities
  • Client given ability to position physical activity team as hub of innovation for community development and physical activity

“The Hackney Tech in Sport event was brilliant. As a borough we were able to introduce SMEs, sports clubs and internal departments to a world of opportunity in technology. It was also an inspired event in tersm of involvement of young people sharing their experiences of using tech to support or further their involvement in sport and physical activity.”

Ladi Ajayi, Leisure and Physical Activity Development Manager, London Borough of Hackney

Download the full case study


Interested in working with London Sport? Get in touch with Jennie Rivett, Business Development and Partnerships Manager at jennie.rivett@londonsport.org or 0203 848 4630.

Related articles



8 Mar 2019 by Becca Mihill

International Women’s Day 2019

Read more