Insight services

Helping you make better decisions with our cutting-edge physical activity and sport insight

Discover the latest sport insight and data

Our Insight and Data Portal was created to help our partners easily find data and insight about physical activity and sport in London. Using this free portal, you can quickly find specific data by borough and key demographics, and browse a large range of secondary research.

Explore the Insight and Data Portal now

Telling your data story through maps

We use various techniques to help you understand your data better. One method involves use of story maps, to map data and create a narrative to explain it. Click here to see one example created for British Cycling.

Helping make sense of your data

Understanding your data is just as important as measuring it. We can help you to get the best out of your data, by supporting evaluation and explore practical application. We can also offer expertise on what you should be measuring, when, and how often, so you can maximize the impact of your work.


Get in touch

Our team of insight specialists are here to support you with your insight needs. For more information and to create a bespoke insight package to help you get more people active, contact Tim Copley, Director of Insight and Performance –