London Sport Awards - Sponsorship Opportunities

The London Sport Awards

The third annual London Sport Awards will take place on Thursday 8th March 2018 at Wembley Stadium

The London Sport Awards celebrate and showcase the best of London’s fantastic work in grassroots physical activity and sport. Building on the success of the 2017 awards at Indigo at the O2, the 2018 Awards will be bigger and better than ever before, with an exciting new location, more guests, greater visibility and enhanced commercial opportunities for partners to get involved.

About London Sport

Launched by the Mayor of London and Sport England in 2015, London Sport was formed to make physical activity and sport work better for London, and for Londoners. Working with grassroots sport, policy makers, national organisations, schools, colleges, universities, elite sport organisations, the health sector, researchers, the media and businesses of all sizes, London Sport wants to make London the most physically active city in the world. With a target of getting 1,000,000 Londoners more active by 2020, London Sport is the central element of efforts to get more Londoners happy, healthy and prosperous through physical activity and sport.

Sponsorship Opportunities

We can tailor a sponsorship package to meet your objectives and budget, to including branding at the venue, inclusion in pre- and post-event marketing, media and PR coverage, email marketing, VIP treatment for you and your guests, and promotion via London Sport’s social media channels.


Becoming a sponsor of the London Sport Awards can deliver the following benefits:

  • Demonstrate your commitment to Corporate Social Responsibility
  • Visibility and enhanced brand profile through association with London Sport
  • Exposure to a comprehensive network of people who work in physical activity and sport in London
  • Marketing and branding opportunities provided by our event publicity campaign and across the London Sport media network
  • Client entertainment
  • Employee engagement


TITLE SPONSORSHIP (one available)

The [Brand Name] London Sport Awards

This is the highest-profile sponsorship opportunity available, and will embed your brand into the consciousness of everybody who comes into contact with the London Sport Awards, including guests, award winners and nominees, London and national media, sport professionals and community groups. We will work closely with our title sponsor to ensure maximum benefit through a collaborative and customised sponsorship package.



The London Sport Awards in association with [Brand Name]

Closely align your brand with the very best of physical activity and sport in London. Headline sponsorship allows you to stamp your identify onto the London Sport Awards and benefit from full exposure across all our media platforms, before, during and after the event.


AWARD CATEGORY SPONSORSHIP (individual award sponsorship)

Volunteer of the Year in association with [Brand Name]

Position your brand alongside the very best in grassroots physical activity and sport in London, and enjoy all the benefits of exposure and visibility across our comprehensive PR and marketing activity. Contact us to discuss the best category to sponsor to ensure maximum impact.



After party hosted by [Brand Name]

Help winners and nominees celebrate their success and keep the feel-good factor going at one of London’s sporting highlights of the year. With drinks before the Awards Ceremony and a VIP after party to directly follow the awards, drinks and after party sponsorship affords the perfect opportunity to showcase your product or band.

Previous Partner/Sponsors

“It was a great evening and I thoroughly enjoyed the Awards ceremony. Very professional as always and good to get due recognition of Sport England’s role in supporting London Sport. It was a good range of projects and individuals who won which reflect the diversity of inspirational work across London.” – Sport England

“Thank you very much for including Team GB in the Awards last night.   Good venue, gracious award winners and smooth delivery – the ingredients of a great evening.”  – Team GB

For More Information

To discuss how your business can benefit from sponsoring the London Sport Awards, please contact Rob Smyth on 07917242593 or email