Pitch Perfect: The Sport-Tech Revolution

Barclays and London Sport - Wembley Stadium - 9 May 2017

Pitch Perfect: The Sport-Tech Revolution

by Chris Scott

Pitch Perfect: The Sport-Tech Revolution

Last night, London Sport and Barclays brought together entrepreneurs, innovators and investors at Wembley Stadium in a showcase of technology’s ability to change the lives of people across the globe through sport.

Combining investor pitches, expert panel discussions and hard-hitting questions on the importance of technology for physical activity, Pitch Perfect brought the future of sport to the home of football cementing London’s role as the heart of SportTech innovation.

Pitching the Future

To a network of investors, entrepreneurs and thought leaders, five start-ups were given the opportunity to pitch their product – and a vision for the future of technology in driving participation, fan engagement, physical activity tourism and elite performance.

Much Better Adventures
Uncover amazing outdoor experiences the world over, and work with local guides and hosts to turn experiences into hassle-free and easy-to-book mini adventures. Ideal for a growing tribe of enlightened minds to escape the city and head into the great outdoors.

http://www.muchbetteradventures.com @muchbetterAdven

A golf technology platform that is changing the golf experience. A digital scorecard helps you track your progress and compete against your friends virtually, and GPS technology removes the guesswork about how far to the next hole.

http://www.vpar.com @vpargolf

Run an Empire
A real world territory control strategy game, where you compete against others to capture the space around you. All you have to do to capture territory is to run around it. To play, just turn on the app and start moving.

www.runanempire.com @RunAnEmpire

Sweatcoin helps people to stay motivated when trying to get fit or lose weight by rewarding every step you take. The app tracks and verifies your outdoor steps using your phone’s accelerometer and GPS location. Those steps get converted into sweatcoins that can be redeemed against a number of rewards.

www.sweatco.in @SweatCoin

Athletec is a company dedicated to building wearable technology to provide objective performance feedback to athletes and coaches in sport training. Their mission is to have a product and service range that extends across all skill levels, to assist athletes from grassroots sport to high performance elite competition. They have also developed the corner app that allows users to track boxing performance. Corner also finds trends in the punches and combinations its users throw.

www.athletec.io @trainwithCorner

Pitch Perfect - StartUp Pitch

Challenging the Innovators
An expert panel, chaired by Barclays’ Head of High Growth & Entrepreneurs, Richard Heggie, closed the evening with a series of challenges to the world of tech innovation. Ranging from a call for tools to aggregate elite statistics for the broadcast market to the role of physical activity tech in preventative and rehabilitative health, the panel discussion framed the challenge of how technology, with sport, can help to transform a city – and the world.

Featuring Dr Paul Hawkins, Founder of Hawk-Eye Innovations, sports broadcaster Jacqui Oatley, Barclays Head of Behavioural Finance, Peter Brooks, and Chief Executive of London Sport, Peter Fitzboydon, the event closed with a simple challenge – “what problems could SportTech help to solve?” – and a wealth of new ideas for innovation – from grassroots coaching analysis to experiential media viewing and challenging tech to focus not on those that are already active, but on people who wouldn’t naturally seek out SportTech for themselves.

Pitch Perfect - PFB

For more information on London Sport's work with SportTech start-ups, contact Alex Zurita, Specialist Advisor - Technology for Participation | alex.zurita@londonsport.org or 020 7868 5055

For more information on Barclays Entrepreneurs, visit entrepreneurs.barclays