Women's Sport Week - Raising Awareness of Women in Sport

Women's Sport Week is here, a week that recognises females participating in sport and physical activity across all levels. Find out more on the themes of the week and raising money for Women in Sport

Women's Sport Week - Raising Awareness of Women in Sport

by Mieke Evans Mieke Stones

Women’s Sport Week, 19-25 June 2017, is all about celebrating and promoting the major impact women have in sport at all levels, from grassroots to the elite. In London Women are less active than men, 59.7% of women meet the government guidelines of 150 minutes of activity a week compared to 64.9% of men, meaning we still have a long way to go to ensure gender parity in sport. At London Sport, we are massive advocates of getting more women and girls involved in physical activity and sport, with this we will, along with numerous other organisations, promote and support women to reach their full potential when it comes to getting active. 

Running, cycling and swimming are a few of the main themes that Women in Sport are promoting during Women’s Sport Week. Women in Sport and other physical activity and sport organisations have laid out some amazing fundraising opportunities that everyone can take part in to help fundraise for the great work Women in Sport do, pushing the recognition and participation levels of females in sport in a positive direction. 

London Sport has highlighted some great running, cycling and swimming activities you can do over the coming months to celebrate Women's Sport Week; 

  • Running the distance of the district line 
  • Cycling one of Strava's top 10 routes from London 
  • Swimming the Dock2Dock race 

Need some inspiration? Mairi Davies works in London, and despite her busy schedule she has decided to take on an ultra marathon over the coming months in aid of the mental health charity, Mind. Mairi will swim the length of the channel over six weeks, cycle from John O'Groats to Land's End in under two weeks and conclude her ultra marathon by running the Ham to Lyme Ultra-Marathon. You can read more about Mairi's inspirational and fascinating journey here

At London Sport we have been actively involved in each of these categories during our #LDNMovesMe campaign, here we take a look back at our favourite contributions to each category:  


On June 2, London Sport employees participated in an incredible collaboration between Team London and GoodGym as 175 volunteers took part in giving back to the community across all parts of London. Groups of various sizes set out across London running a range of distances of up to 8km, doing a variety of exercises and volunteer tasks, such as donation sorting in charity shops, gardening, supporting the visually impaired and creating brochure packs at the Tower of London. The event was an extremely positive movement, one that gave back to multiple parts of the London community.


We also had four London residents, Ellie-May, Chris Pointon, Matt Cutler and Ryan Carson run on behalf of London Sport in the Virgin Money London Marathon to raise money for more disabled Londoners to be physically active. Chris Pointon and Matt Cutler finished their races in very respectable times, you can read their stories here

Ellie-May grew her passion for running after moving to London five years ago, Ellie-May enjoys long runs through London on Sundays as well as roof top yoga sessions. She ran the Virgin Money London Marathon for a personal challenge as well as raising money for a wonderful charity. They all raised money through different fundraising platforms prior to the race, benefitting an amazing cause.  



This year, London Sport’s Head of Marketing, Mieke Stones, set herself a phenomenal challenge of only using human power to travel to her destination. This of course means walking and running but Mieke predominantly uses cycling as her choice of transport. A fantastic and often convenient way of travel, even if this includes the occasional ride to Nottingham. This of course is not just for personal benefits, Mieke is also utilising Powered by Me to raise money for various charitable causes throughout the year and has raised over a £2,300 so far. 


Our employees try and get involved in sport in numerous activities and our very own Jennie Rivett took advantage of the English sun and headed to the waters of Hampton pool for an evening swim. Jennie was not only getting physically active but also sharing it using #LDNMovesMe, a campaign allowing Londoners to celebrate and share their physical activity.  


The Women in Sport charity is a remarkable charity to raise money for. Doing it whilst being active not only gives back to the physical activity and sport community, but it also helps London become the #MostActiveCity as well as getting 1,000,000 more Londoner’s to be more active. Combining Women's Sport Week and #LDNMovesMe is a great way of achieving just that. 

Get inspired and take a look at the Women in Sport toolkit  for more information on fundraising ideas, events and challenges surrounding Women's Sport Week and lets raise as much awareness as possible.

To find out more insight and data on female participation in physical activity around London visit our insight portal here