Our official partners

London Sport Major Partners

London Sport is backed and supported by Sport England and the Mayor of London. We receive government funding from these organisations to support our work towards getting 1,000,000 Londoners more active by 2020.


The Mayor of London is committed to helping the community sport sector in London to thrive. He wants Londoners of all ages and backgrounds to have opportunities to take part in physical activity – not only for the physical and mental health benefits, but also because he recognises the unique power of sport to bring people together, create shared experiences, and break down barriers between people and communities.

Sport England are focused on helping people and communities across the country create a sporting habit for life. Their vision is that everyone in England feels able to take part in sport or activity, regardless of age, background or ability.

London Sport Partners

Award winning health and wellbeing provider.
Through a three-year partnership with London Sport, Westfield Health are working to improve the health and wellbeing of Londoners by supporting workplaces and employers. Find out more about about Westfield Health’s three-year partnership with London Sport here


Sport Tech Hub Partners

Network of firms in 158 countries committed to delivering quality in assurance, advisory and tax services.
As associate partners, PwC support the strategic development of the Sport Tech Hub and provide our start-ups with expert knowledge and advice across a range of specialist areas.



European law firm with market leading practices in many of the world’s most dynamic sectors, with a focus on technology, finance & financial services, energy & natural resources, life sciences and media.
As associate partners, Fieldfisher support the strategic direction of the Sport Tech Hub and provide our start-ups with support on legal matters.


The official promotional company for London.
As launch partners, London & Partners provide a pipeline of potential businesses for the Sport Tech Hub and promote our incubator programme across the tech ecosystem.


Sponge Marketing is a full-service marketing and PR agency specialising in sport and destinations.
As launch partners, Sponge support the Sport Tech Hub by providing mentoring on marketing and communications and access to clients working in this space.

The world’s first and largest investment crowdfunding platform.
As launch partners, Crowdcube support the Sport Tech Hub by providing expert advice and guidance to raise finance and how to engage with potential investors.


RLC Venture focuses on investing in seed stage businesses with incredible ideas and immense potential.
As launch partners, RLC support the Sport Tech Hub by providing mentoring on pitching for investment and the investment raising process.

Sport Industry Group promotes business across the sport sector.
As media partners, Sport Industry Group support the Sport Tech Hub by offering start-ups access to networking events, providing media coverage and offering expert advice.


London Sport Awards 2018 Event Partners


fieldfisher logo

What our partners say about us

“Premier were delighted to sponsor the London Sport Workforce Award 2018 and would like to congratulate everyone who was nominated and particularly the winner. Collectively we all need to support our workforce to get more people active”.

Jane Hannah, Partnership Manager, Premier

“At PwC we’re always looking to help businesses and individuals foster innovation through the use of technology which can help make a difference to society and meet human needs. This includes helping nurture the starts- ups involved with the Sport Tech Hub. It has the added bonus of hopefully helping those ‘knowledge-rich, time poor’ individuals who have difficulty carving out time for exercise and sport. If an initiative like this can kickstart greater activity and buck that trend, then all the better.”

Ollie Phillips, Director – Digital Transformation, PwC

“London & Partners are excited to partner with London’s first Sport Tech Hub. A community and space to help build on London’s reputation as a leading global centre for both sport and innovation. London’s tech sector has developed through a culture of collaboration and sharing ideas and it is our hope this will draw in businesses and investors from around the world. We’re excited about the Hub and the emerging Sports Tech startups that will develop as a result.”

Scott Thompson, CCO, London & Partners

“We want to help the brightest and freshest minds from inside and outside sport bring their new ideas, approaches and technology to the industry. We look forward to working with the start-ups and hope they will in turn challenge the existing standards.”

Alex Coulson, Executive Director, Sport Industry Group