London Sport and Exergame have embarked on a three-year partnership which will see the leading supplier of interactive fitness and gaming products support London Sport’s mission to make London a happier and healthier city.
The London Sport/Exergame Partnership
Over the next three years, Exergame will play a critical role in supporting several London Sport projects and demonstrate how technology, gamification and interactive fitness can help improve activity levels across the capital. In particular, Exergame and London Sport will be creating spaces to help young Londoners enjoy being active and develop positive physical habits for life.
One of these projects includes London Sport’s Space for Girls initiative which will provide new spaces for girls to exercise in a safe and welcoming environment. Using technology including their interactive reflex training “Blaze Pods”, Exergame will support the project by supplying innovative products to engage more people in physical activity within these spaces.
Exergame will also be involved in a schools project will which see London Sport distribute £5.7m over the next three years to help schools open up their facilities outside of school hours. Exergame will again be providing products and offering specials discounts to schools to help them better engage young Londoners and the wider community in sport and physical activity.
Exergame partnership updates
Exergame x London Sport Awards
The Digital and Tech Innovation Award in association with Exergame recognises creative new thinking, innovative ideas, or the creation and/or use of digital or technological methods to support inactive Londoners to get and stay physically active.
Exergame Europe provides fun and functional fitness technology and gaming fitness products. Also known as active gaming, exergaming, immersive fitness and interactive fitness, products that are geared towards improving overall health and wellness through improved reaction time, balance, co-ordination and strength training exercises. Individuals can challenge themselves to improve their fitness or compete against others with essential feedback through recorded performance scores.
More information and contact details:
For more information about our partnership with Exergame, or about any other commercial opportunities that are available with London Sport, please contact our Director of Commercial, Marketing & Communications, Tanya Rabin.