Securing new funding for fitness programme expansion

A newly-formed outdoor fitness group delivering free physical activity sessions in the community engaged London Sport to enhance opportunities to secure roll-out investment from major public-sector funding bodies.


Our Consultancy Services help you make better decisions with our cutting-edge expertise on insight, funding and technology. Find out more about how we helped Our Parks to enhance opportunities to secure roll-out investment from major public-sector funding bodies.


Sector: Free physical activity delivery
Date Undertaken: April 2017 – August 2017
Consultancy Stream: Funding and Insight

Partner: Our Parks

The Challenge

  • Develop robust project proposal to secure new public-sector funding
  • Provide evidence base to support project roll-out opportunities
  • Reinforce client reputation with senior sport sector policymakers

London Sport Support

  • Develop insight model to identify project roll-out opportunities aligned to funder priorities
  • Broker meetings between project leads and key funder decision makers
  • Facilitate engagement between project leads and Local Government stakeholders to secure local buy-in

Outcomes of London Sport Consultancy

  • Client successfully secured £235,000 initial funding with additional £160,000 expansion opportunity
  • Business growth plans reinforced with robust and sustainable pan-London growth model

“The support from London Sport has been incredibly helpful at a critical time in the expansion of our programme. Applying for funding can be a complex process, and the London Sport team has been tireless in its efforts to secure additional funding. We have really valued London Sport’s advice; the insight services, in particular, which really strengthened the approach we have designed for the programme itself.”

Born Barikor, CEO & Founder, Our Parks

Download the full case study


Interested in working with London Sport? Get in touch with Tristan Farron-Mahon, Insight Officer at tristan.farron-mahon@londonsport.org or 07903 850 004.

Related articles