Technology is the future of physical activity and sport
A flourishing fitness and sport technology industry walks hand-in-hand with a physically active population, but competition for investment sometimes means that great sport tech doesn’t receive the support it needs to change population-wide behaviours.
London’s first ever sport technology hub – Sport Tech Hub
We’re leading an ambitious programme of support specifically designed to increase the backing available to the great tech innovations emerging to support increased physical activity in the capital.
Centred around London’s first ever sport technology hub dedicated to physical activity start-ups, the Sport Tech Hub, the programme includes workshops, advisory services, networking events and access to funding and investment opportunities structured to grow the eco-system surrounding sport tech in the capital.
The Sport Tech Hub officially opened in early October 2017 and welcomed 18 startups as its first cohort of tech innovators. With focuses ranging from mass participation and active travel to social engagement, at-home fitness and immersive experiences, the startups involved represent a snapshot of the potential for future technology-supported physical activity and sport.
Applications to join the second Sport Tech Hub cohort will open in early 2018.
Supporting technology leadership
Through our major events, partnerships and advocacy work, London Sport plays a key role in advising the sector on its approach to digital and technology and the effective brokering of partnerships between the technology industry and sport.
London Sport and the Mayor of London have previously collaborated on providing funding specifically targeted at boosting technology and sport through the Sport Technology Innovation Fund.
We speak at many events, conferences and industry round tables on the future of physical activity for children and young people in London throughout the year, as well as producing thought leadership articles to provide advice and challenges to the sector. For information on our thought leadership work visit our blog.