Supporting technology startups

Changing population-wide behaviours through sport technology

Technology is the future of physical activity and sport

A flourishing fitness and sport technology industry walks hand-in-hand with a physically active population, but competition for investment sometimes means that great sport tech doesn’t receive the support it needs to change population-wide behaviours.


Sport Tech Hub

We’re leading an ambitious programme of support specifically designed to increase the backing available to the great tech innovations emerging to support increased physical activity in the capital.

Centred around London’s first ever sport technology hub dedicated to physical activity start-ups, the Sport Tech Hub, the programme includes workshops, advisory services, networking events and access to funding and investment opportunities structured to grow the eco-system surrounding sport tech in the capital.

The Sport Tech Hub officially opened in early October 2017 and welcomed 18 startups as its first cohort of tech innovators. With focuses ranging from mass participation and active travel to social engagement, at-home fitness and immersive experiences, the startups involved represent a snapshot of the potential for future technology-supported physical activity and sport.

Applications to join the third Sport Tech Hub cohort will open soon.

To find out more about Sport Tech Hub click here

To enquire about Sport Tech Hub click here

The Startup Superhighway

Working alongside ukactive and the Open Data Institute, we have established a collective vision to stimulate growth for digital startups that help people get active. Together, we are proactively progressing a more active future where startups have a clear trajectory towards physical activity innovation.

Find out more about the Startup Superhighway

Supporting Digital Leadership

Through our major events, partnerships and advocacy work, London Sport plays a key role in advising the sector on its approach to digital and technology and the effective brokering of partnerships between the technology industry and sport.

We speak at a number of events, conferences and industry round tables on the future of physical activity for children and young people in London throughout the year, as well as producing thought leadership articles to provide advice and challenges to the sector. For information on our thought leadership work visit our blog.

Driving Technology Strategy

Making London the Heart of the Sport Tech World is London Sport’s strategic plan for technology’s role in making London the most physically active city in the world.

Find out more about Making London the Heart of the Sport Tech World

Get in touch

To find out more about our work on technology, digital and data, contact Alex Zurita – Specialist Advisor, Technology for Participation –