Supporting technology startups

Changing population-wide behaviours through sport technology

Technology is the future of physical activity and sport

A flourishing fitness and sport technology industry walks hand-in-hand with a physically active population, but competition for investment sometimes means that great sport tech doesn’t receive the support it needs to change population-wide behaviours.

London’s first ever sport technology hub – Sport Tech Hub

We’re leading an ambitious programme of support specifically designed to increase the backing available to the great tech innovations emerging to support increased physical activity in the capital.

Centred around London’s first ever sport technology hub dedicated to physical activity start-ups, the Sport Tech Hub, the programme includes workshops, advisory services, networking events and access to funding and investment opportunities structured to grow the eco-system surrounding sport tech in the capital.

The Sport Tech Hub officially opened in early October 2017 and welcomed 18 startups as its first cohort of tech innovators. With focuses ranging from mass participation and active travel to social engagement, at-home fitness and immersive experiences, the startups involved represent a snapshot of the potential for future technology-supported physical activity and sport.

Applications to join the second Sport Tech Hub cohort will open in early 2018.

To find out more about Sport Tech Hub click here

To enquire about Sport Tech Hub click here

The Technology for Participation Award – nominate now

For the third year in a row, the London Sport Awards is back with categories open for nominations until 9 January 2018. This year, for the first time, we have an award dedicated to technology for participation, to recognise the role of technology in supporting people to be more physically active across the capital.

Click for more information on how to nominate

Supporting technology leadership

Through our major events, partnerships and advocacy work, London Sport plays a key role in advising the sector on its approach to digital and technology and the effective brokering of partnerships between the technology industry and sport.

Funding opportunities

London Sport and the Mayor of London have previously collaborated on providing funding specifically targeted at boosting technology and sport through the Sport Technology Innovation Fund.

Visit our Funding Search Tool to search for future funding opportunities

Thought leadership

We speak at many events, conferences and industry round tables on the future of physical activity for children and young people in London throughout the year, as well as producing thought leadership articles to provide advice and challenges to the sector. For information on our thought leadership work visit our blog.


Get in touch

To find out more about our work on technology, digital and data, contact Alex Zurita – Specialist Advisor, Technology for Participation –