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#LetsMoveLondon

Satisfi Labs becomes Official Conversational AI Partner of London Sport, enriching access to sport & physical activity information

9th October 2024

London Sport empowers its community by leveraging emerging technology to promote well-being.

London, UK: 9th October 2024London Sport, a charity that helps ensure Londoners live longer and healthier lives through access to sport and physical activity, has partnered with Satisfi Labs, an AI-powered conversational experience platform for destinations and experiences. Through this partnership, Satisfi Labs has become the official conversational AI partner for London Sport, providing support to more than 3,000 organisations in their efforts to make sport and physical activity more accessible. 

London Sport and Satisfi Labs will use AI-powered solutions to enable Londoners to discover wellness opportunities by providing more tailored search experiences through conversational AI. London Sport will also be supported by Satisfi Labs in driving higher engagement across its website, increasing participation in sports across the region, and connecting the community through sport. This partnership will allow London Sport to make cutting-edge technology easily accessible to its vast network of recreation and sports organisations.  

Some of the organisations working closely with London Sport to test and demonstrate the impact of conversational AI, include: Sported, Sports Fun 4 All, and HR Sports Academy. These chat experiences will drive awareness of programs and physical activity opportunities, and foster communication between the organisations and their communities. Additionally, London Sport has launched a chat experience on its website to support the needs of sports organisations and program operators.  

Chris Evans, Head of Digital, Technology and Innovation at London Sport said: “Improving access to sport and physical activity opportunities for Londoners through innovative tech is an area London Sport is excited to continue exploring.”

“Equipping organisations with tools and capabilities to better understand, serve and support Londoners on their journeys to becoming more physically active is important, and therefore we’re excited to be working with Satisfi Labs to test and evidence the application of emerging tech to support our mission. The chatbots created by Satisfi Labs will integrate seamlessly with partner organisations’ websites, opening up new channels of communication through conversational AI, and improve the user experience for Londoners in their search for physical activity opportunities.” 

Donny White, CEO of Satisfi Labs added: “The mission of helping communities on the road to physical well-being is significant, and joining forces with London Sport in the utilization of technology to do that makes perfect sense for us. We are thrilled to become the official conversational AI partner of London Sport and support Londoners striving to navigate the world of fitness through sport.” 

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About London Sport  

London Sport is a charity helping all Londoners live longer, healthier, and happier lives through being active. Our focus is children and adults in the most deprived communities who face the greatest challenges of inequality. We tackle disparities between access and opportunity in physical activity and sport, as a solution to wider societal inequalities.    

We are supported by Sport England and the Mayor of London, and collaborate with London’s local authorities and other organisations, to remove barriers and provide fairer access to sport and physical activity across the capital. Our work specifically addresses underlying inequalities in sporting provision, particularly for those in underserved communities who face the greatest challenges to leading an active life. 

For more information on London Sport, visit www.londonsport.org.

About Satisfi Labs 

Satisfi Labs is an AI-powered conversational experience platform that creates expert AI agents who interact with customers by answering questions and performing transactions, all while collecting unique data. AI agents are built with contextual understanding and industry knowledge, enabling two-way conversations between the brand, fans on the web, and the company’s messaging apps. Satisfi Labs has secured major investments from Google, Major League Baseball, TechStars, Florida Funders, and Collective Capital Ventures.  

For more information, visit www.satisfilabs.com

Media Contacts 

Lucy Bishop : [email protected]  
[email protected] 

Jack Buttacavoli 

[email protected] 

ABOUT LONDON SPORT

London Sport is a charity that exists to help ensure more Londoners live happier, healthier lives through access to sport and physical activity.
Supported by Sport England and the Mayor of London, London Sport collaborates with those that share our vision, running and supporting projects that help children, young people and the least active adults to embed sport and physical activity into their lives.

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