Developing a workforce that enables Londoners to lead active lives


London Sport is working to create a broader and better sport and physical activity workforce for London.

In the context of sport and physical activity, the workforce is everyone who supports the delivery of physical activity. This can range from some who volunteers to make refreshments for a sports club to someone who is employed as a full-time coach, thus earning a living.

To make London the most active city in the world, we must support those who are less active to become more active by supporting the workforce to facilitate behaviour change.

Our work over the next two years (2019-2021) will attempt to shape elements of the workforce so that they are better placed to understand and support those less active Londoners.

Social Prescribing

Supporting non-traditional sport and physical activity workforce so that they become more skilled and confident about sport and physical activity.

We have piloted a new training resource for Social Prescribers in London so that they feel more confident and skilled at supporting their end user to become more physically active.

The pilot ran in Kensington and Chelsea, Bexley and Islington and over the next two years, London Sport has funding to support the roll out of the training across London.

Training support

Supporting those who work or volunteer inside the sports/leisure sector to better understand and support the less active Londoner

Research informs us that those working inside the sport and physical activity sector do not always hold the right skills to support those Londoners who are less or inactive. We would like to support those who are working or volunteering in this area.

In the coming year (2019/20) we will be developing a series of training modules which will be tailored to support those who are already part of the sport and physical activity workforce.

They will focus on gaining a better understanding of how to get inactive people active and how to support them to remain active.

Meet the Team

David Reader is our Specialist Advisor for Workforce with extensive strategic and operational experience gained with not-for-profit organisations within the field of sport management.

David is a graduate of Birkbeck, University of London with an MSc in Sport Management and, prior to London Sport worked as Head of Development with Archery GB.