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#LetsMoveLondon

London Sport celebrates 10 years of helping Londoners and launches new strategy

19th September 2024

  • Since 2014, London Sport has invested £11.5m, supporting over 3,000 projects helping more than 300,000 Londoners to live longer, healthier, happier lives through being active
  • ‘Let’s Move London’ strategy launched to achieve fairer and better access to sport, increase activity levels and improve health and wellbeing
  • Mayor Sadiq Khan and Lord Seb Coe hail London Sport’s achievements
  • Paris 2024 medallists David Ambler and Dimitri Coutya join anniversary celebrations 

19th September 2024, LONDON, UK – London Sport is marking a decade of impactful work by launching its new ‘Let’s Move London’ strategy, setting out a three-year plan for reaching Londoners – particularly those from the most deprived communities – and helping them to live longer, healthier and happier lives through physical activity. 

The ‘Let’s Move London’ strategy identifies three areas of focus where London Sport can make the biggest impact: 

  • Active environments – Unlocking non-traditional spaces such as unused car parks, empty shop units and libraries to engage more Londoners in sport, especially those that are the least active. 
  • Health – Integrating physical activity into London’s healthcare system to prevent and support the management of health conditions. 
  • Community sport – Supporting grassroots sports to access facilities and the workforce they need to do more with underserved communities. 

‘Let’s Move London’ was launched at a 10-year anniversary celebration event, in partnership with Tottenham Hotspur Foundation, highlighting key achievements of the past ten years, recognising key supporters and beneficiaries, and generating enthusiasm and support for future initiatives. 

Over 100 supporters, friends and special guests from the world of sport and wider physical activity and health sectors were in attendance – including senior figures from National Governing Bodies, football clubs, Local Authorities, NHS England, grassroots sports organisations, and other strategic delivery organisations. 

Emily Robinson, CEO at London Sport, said: “A decade ago, London Sport was created to help increase the number of Londoners who are physically active.  Today, as we reflect on our journey, I am filled with immense pride in how far we’ve come and excitement about where we’re headed.  

“We couldn’t have done that without the support of Sport England, the Mayor of London and all the partners we’ve worked with over the years. As we look forward, our new three-year strategy will focus on working in a pragmatic way to make the most of what we have in London, ensuring more equitable access to sport and physical activity for the most deprived communities.” 

Lord Seb Coe, President of World Athletics, said: I’d like to congratulate London Sport on their 10th anniversary, and thank the current and previous Mayor for grabbing the opportunity that the 2012 Olympic and Paralympic Games afforded us to really do something about the physicality of people in London. London Sport has really been a template for the way an Olympic Games can go on delivering long after the show has closed.” 

Team GB rower David Ambler, who won a bronze medal during his Olympic debut in the men’s coxless four at Paris 2024 and ParalympicsGB wheelchair fencer Dimitri Coutya, who won two golds, a silver and a bronze at Paris 2024, also joined the celebrations to share the journeys of their sporting careers and experiences at the Games.  

Tottenham Hotspur Foundation hosted the event. The Foundation inspires and empowers thousands of people living within Haringey, Enfield and surrounding London boroughs through programmes spanning football and multi-sports, health and wellbeing, employability and education. 

Harnessing the unique power of the Tottenham Hotspur brand, the Foundation is able to engage some of society’s most vulnerable groups including children in care, those leaving the criminal justice system, students at risk of exclusion and local residents recovering from serious illness.

Marc Leckie, CEO at Tottenham Hotspur Foundation, said: “We run Shape Up with Spurs and an array of other community sessions to promote physical and mental wellbeing, and champion healthier and happy lifestyles, amongst thousands of local residents. We were pleased to see the focus of London Sport’s new strategy and proud to partner on this event.” 

ENDS 
 
Notes to editors 

Read London Sport’s strategy ‘Let’s Move London’ here 

About London Sport  

London Sport is a charity helping all Londoners live longer, healthier, and happier lives through being active. Our focus is children and adults in the most deprived communities who face the greatest challenges of inequality. We tackle disparities between access and opportunity in physical activity and sport, as a solution to wider societal inequalities.    
 
We are supported by Sport England and the Mayor of London, and collaborate with London’s local authorities and other organisations, to remove barriers and provide fairer access to sport and physical activity across the capital. Our work specifically addresses underlying inequalities in sporting provision, particularly for those in underserved communities who face the greatest challenges to leading an active life. 

For further information contact: 

Lucy Bishop, Head of Communications & Advocacy 
[email protected] | 07908 824 644 
[email protected] 

For more information on London Sport, visit www.londonsport.org  
 

ABOUT LONDON SPORT

London Sport is a charity that exists to help ensure more Londoners live happier, healthier lives through access to sport and physical activity.
Supported by Sport England and the Mayor of London, London Sport collaborates with those that share our vision, running and supporting projects that help children, young people and the least active adults to embed sport and physical activity into their lives.

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