Decathlon, the world’s largest sports retailer, and charity London Sport have renewed their partnership for a second year as they continue in their endeavour to make sport accessible to more Londoners. This follows a successful year of supporting London Sport’s Sport Tech Hub in 2022.
Over the next year, the two organisations will work together on numerous initiatives aimed at bringing the joys of sport and physical activity to those in the most deprived communities who face the greatest challenges of inequality and barriers to participation. The partnership will have a particular focus on boosting accessibility amongst young girls in the city.
One such initiative will be London Sport’s ‘Space for Girls’ project. Decathlon will proudly provide a venue at its Surrey Quays store, equipment and other resources during a 3-month programme of events. With safety being a key issue for many girls in London and a barrier to being active, the Space for Girls project supported by Decathlon and funded by Sport England’s Together Fund, looks to build positive active experiences for young women and ensure that they can take part in engaging sessions in a safe and welcoming environment.
Decathlon will also sponsor a new Environmental Award category at the 2024 London Sport Awards rewarding a group or individual for their contribution towards protecting the environment in which we all practice sport and physical activity.
Finally, Decathlon will be providing product offers and special discounts to support other London Sport projects to help more young Londoners enjoy being active and develop positive physical activity habits for life.
Delphine Mazillier, Head of CSR at Decathlon UK, commented on the partnership: “After a successful first year of working with London Sport and their Sport Tech Hub, we’re so excited to be doubling down on our efforts to make sports more accessible to the people of London. I’m very proud that this year’s partnership will have a particular focus on helping young women and children. I can’t wait to see the impact this partnership will have on people’s lives.”
Tanya Rabin, Director of Commercial, Marketing & Communications at London Sport said: “We are delighted to continue our partnership with Decathlon for a further year. Both of our organisations have a shared belief in the importance of making sport and physical activity accessible to everyone, and I am looking forward to continuing to work together to help Londoners live longer, healthier and happier lives through improved access to physical activity.”
– Ends –
Head of Marketing & Communications, London Sport
PR Manager, Decathlon
-Notes to Editor-
Decathlon was founded in 1976 in Lille, France, with a mission to make sport accessible for the many.
Decathlon UK opened its first store in Surrey Quays, London, in 1999 and has since developed into a successful UK sports’ retailer operating from over 47 stores nation-wide, online and through the Decathlon mobile app, giving its many customers a range of convenient ways to shop for their sporting needs.
A family-owned company built on a love of sports and a passion for embracing the outdoors, Decathlon is a one-stop-shop for sports and outdoor pursuits alike. Catering for over 70 sporting disciplines, Decathlon has it covered.
Top quality sports equipment, clothing and accessories with unbeatable value comes as standard at Decathlon, matched with expert staff on-hand in each store to share their passion for active lifestyles and trusted expertise.
About London Sport
London Sport is a charity that exists to help all Londoners live longer, healthier and happier lives through being active.
Our focus is on children and adults in the most deprived communities who face the greatest challenges of inequality.
With physical inactivity responsible for 1 in 6 premature deaths, we want to help every Londoner find their way to move more.
We are supported by Sport England and the Mayor of London, and collaborate with London’s local authorities and other organisations, to provide better access to sport and physical activity across the capital.