PwC joins Sport Tech Hub partnership roster


Sport Tech Hub, London’s first tech incubator dedicated to supporting the growth of early-stage start-ups that can make a positive contribution to participation in physical activity and sport, has added professional services firm PwC to its strategic partnerships roster.

Operating at the vanguard of efforts to spark a digital revolution in consumers’ relationship with sport, exercise and fitness, Sport Tech Hub’s inaugural cohort includes start-ups focused on a range of areas from mass participation and active travel to social engagement, at-home fitness and immersive experiences.

The new partnership between Sport Tech Hub and PwC will see the advisory firm take Associate Partner status for a 12-month period, during which time they will receive direct access to all Sport Tech Hub start-ups and a platform to influence the strategic direction for SportTech, FitTech and HealthTech in the capital.

The deal sees PwC join fellow Associate Partner Fieldfisher and Launch Partners London & Partners, Crowdcube, RLC VEntures and Sponge Marketing, and Media Partner Sport Industry Group, alongside programme founders London Sport.

Ollie Phillips, Director – Digital Transformation at PwC said:

At PwC, we’re always looking to help businesses and individuals foster innovation through the use of technology which can help make a difference to society and meet human needs. This includes helping nurture the start-up involved with the Sport Tech Hub.

It has the added bonus of hopefully helping those ‘knowledge-rich, time poor’ individuals who have difficulty carving out time for exercise and sport. If an initiative like this can kick-start greater activity and buck that trend, then all the better.

Alex Zurita, Specialist Advisor – Technology for Participation, London Sport, said:

Signing PwC as Associate Partners for Sport Tech Hub will bring huge benefits to the start-ups involved in the Sport Tech Hub programme and, critically, to the entire SportTech industry. PwC’s strategic and business expertise is world-renowned, and their guidance will play a vital role in the future of SportTech innovation.

Sport Tech wearable and device showing basketball match


Related articles



19 Apr 2018 by Patrick Atkin

The Picture of Running in London

Read more

18 Apr 2018 by Cameron Stuart

London Sport are marathon ready!

Read more