Tove Okunniwa Appointed Chief Executive of London Sport


  • Ex-Havas Sport & Entertainment Chief Executive to take up post this month
  • Okunniwa hails “exciting opportunity” to change lives of Londoners through physical activity and sport
  • London Sport Vice-Chair, Richard Barker, highlights “exceptional understanding of the power of sport” as key factor in appointment

13.09.17 – LONDON, UK

Tove Okunniwa, former Chief Executive of Havas Sport & Entertainment and Head of Marketing for BBC Sport, has today been announced as London Sport’s new Chief Executive. Tove, who also serves as deputy chair of England Boxing, will take up her post from 18 September 2017.

An experienced commercial executive, Tove has served as an independent consultant since 2015, advising clients on commercial and marketing strategies. Previously she led the Sports and Entertainment division of global marketing consultancy Havas, and was Managing Director of WPP agency, MEC Access, during which time the agency was twice named Consultancy of the Year at the Hollis Sponsorship Awards.

Tove’s long-standing expertise in sport includes a five-year stint with BBC Sport, latterly as Head of Marketing, before moving to the organisation’s Digital arm. A passionate advocate for diversity and equality, Tove brings substantial commercial acumen and a firm belief in the importance of empowering people’s lives through physical activity and sport.

Tove said:


“I am delighted to be joining London Sport, an organisation that combines my passion for the role of physical activity and sport in promoting inclusion and equality with my love for the city I have lived in for over 30 years. This is an exciting opportunity to make a real difference to the lives of Londoners.

“Physical activity and sport are critical to the health and wellbeing of our great city, and I look forward to doing whatever I can to help achieve London’s vision of becoming the most physically active city in the world.”

Richard Barker, Vice Chair of London Sport, said:

“In a highly-competitive selection process, Tove’s experience, passion and exceptional understanding of the power of sport in London shone through. Tove’s track record with major organisations like the BBC, and her clear belief in physical activity and sport’s capacity to improve people’s lives, will be decisive factors in supporting our work now, and in the future.

“This is a critical time for our organisation, and I, and the Board of London Sport, are thrilled to welcome Tove on board at this exciting time for sport in the capital.”

Tove joins London Sport as the organisation marks the official opening of House of Sport, the new workspace established by London Sport to enable collaboration and creative thinking across the sport sector. With the organisation currently on-track to achieve its target of getting 1,000,000 Londoners more physically active by 2020, Tove’s experience in developing new partnerships will play an important role in bringing together stakeholders across the capital to support the growth and development of London through physical activity and sport.


Tove Okunniwa – Career Summary

London Sport – 2017 to date
Chief Executive Officer

TVE Consulting – 2015 to 2017

Havas Sports & Entertainment – 2014 to 2015
Chief Executive Officer

MEC (WPP Group) – 2007 to 2014
Managing Director, MEC Access UK & Global Solutions

BBC – 1996 to 2006
Head of Marketing, Digital
Head of Marketing, BBC Sport
Various Marketing Roles


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