Crowdfunder and London Sport’s pilot initiative, which closed on 17 November, successfully raised almost £32,000 for grassroots sport projects around the capital.
With 75% of the featured projects successfully reaching or exceeding their funding targets, the #MostActiveCity pilot has enabled projects ranging from the development of a new social media and exercise tech platform to the commissioning of an architect-led feasibility study for Finsbury Park Sports Partnership to progress and widen the reach of physical activity and sport in London.
Across the one-month crowdfunding period, a total of £31,977 was collectively secured, including two £2,500 awards from London Sport for the highest total raised (Westminster Boating Base, with a total of £15,800) and the most creative campaign (Finsbury Park Sports Partnership), and a £1,000 award from Crowdfunder’s Just Act scheme, which provides practical advice for anyone wanting to make a difference and improve their community, awarded to London School Basketball Leagues & Competitions.
As well as funds raised, each of the projects involved in the pilot have received coaching and tuition from Crowdfunder experts on best to capitalise on crowdfunding opportunities.
Peter Fitzboydon, Chief Executive, London Sport said:
“This pilot has shown that for a relatively small initial investment, crowdfunding can be an immensely powerful tool for bringing more resources into community programmes and the grassroots sport sector.
“All of us working in sport know that accessing resources is one of the most prominent challenges that we face, so I’m delighted that working with Crowdfunder has enabled London Sport to support even more projects to access the funds that they need.”
The successfully funded projects were:
- Westminster Boating Base (£15,800)
- Finsbury Park Sports Partnership (£9,300)
- London School Basketball Leagues & Competitions (£4,000)
- KTroo Children’s Boots (£1,500)
- Exedia | connecting social media with exercise (£755)
- New Equipment for Calpyspo Gymnastics Club (£622)
For more information on how London Sport can support grassroots sport programmes to access funding opportunities, check out the London Sport Funding Search Tool.