31st October 2024: London, UK – It’s time to shine the spotlight on London’s business heroes who have made significant and invaluable contributions to the grassroots sport and physical activity sector as nominations are now open for the London Sport Awards 2025.
London Sport is a charity helping all Londoners live longer, healthier, and happier lives through being active, with a focus on children and adults in the most deprived communities who face the greatest challenges of inequality. London Sport’s annual Awards celebrate the inspiring stories of those improving the lives of Londoners through sport and physical activity.
There are ten categories open for nominations before 24 November 2024, including the Volunteer of the Year, the newly established Active Design Award, and the Business Contribution Award, in association with the City of London Corporation.
The Business Contribution Award recognises the contribution of businesses, large and small, who have used bold and innovative approaches to make a tangible difference in local communities using the power of sport and physical activity – whether that be through practical support, advice, mentorship, collaboration and/or investment. The Business Contribution Award also celebrates the individual business role models who inspire and motivate others to support community physical activity and sport initiatives.
Last year’s winner of the Business Contribution Award was Nike’s Jordan brand, recognising its long-term support for the Black Prince Trust – which offers sport and physical activity programmes in London – to create and maintain an iconic community facility, deliver programmes and provide quality training and development opportunities. It has also fully funded courses for coach and officials training.
Jordan’s Purpose & Social Community Impact EMEA Team said: “Jordan Brand is proud to have won the Business Contribution Award at the London Sport Awards 2024, highlighting our commitment to community impact. Our partnerships with community basketball partners like the Black Prince Trust, Brixton Topcats and Hoopsfix in London have powered basketball community programs, trained coaches, and ignited transformative community events, to make sport accessible for all. The recent upgrades at the Black Prince Trust Hub are just one example of our dedication to developing spaces that nurture growth and Greatness. With initiatives like Future Forward, celebrating Black History Month, we’re cultivating positive role models and promoting inclusivity on and off the court. This award is a testament to our mission of elevating communities through the power of sport and mentorship.”
Other previous winners include UBS (2023, 2020) for their work to tackle poverty-related issues for children and young people; and Tideway (2021) for their work with London Youth Rowing.
Supported by the City of London Corporation, the 2025 London Sport Awards will once again be hosted at the spectacular Guildhall on 27 March 2025.
Tanya Rabin, London Sport’s Director of Fundraising, Marketing & Communications, said: “The London Sport Awards shine a spotlight on the incredible work done by individuals and organisations across the city to help Londoners lead happier, healthier and more active lives.
“We’ve seen some great examples over the years of how really meaningful commercial partnerships can make a transformational difference in changing lives. This support from the business community continues to be incredibly important in helping tackle some big societal challenges – not least the increasing health inequalities across the capital. We are looking forward to unearthing and celebrating the unsung heroes of the business world who are making a tangible impact in local communities through the power of sport and physical activity.”
Chris Hayward, City of London Corporation Policy Chairman, said: “We are delighted to once again be hosting the 2025 London Sport Awards at Guildhall and helping recognise the massive contribution of the capital’s business community in supporting children and adults to enjoy the benefits of taking part in sport.
“Sport is not only important to community physical and mental health. It is also central to our economic success and global soft power.
“Supporting community and grassroots events is an important element of our new Sport Strategy. By hosting events such as the London Sport Awards and through the services we provide in the Square Mile, on our open spaces and at our educational institutions, we will continue to take forward this important organisational priority.”
Nomination Criteria:
Nominations for The Business Contribution Award should demonstrate some, or all, of the following:
a) This Award recognises the valuable contribution of businesses of all sizes in providing sponsorship, support, and resources which enable community physical activity and sport to thrive in London.
b) Community physical activity and sport programmes, projects and organisations cannot operate in isolation and support for them from businesses has been more important than ever.
c) This Award recognises the contribution of commercial organisations, large and small, to community physical activity and sport through practical support, advice/mentorship, collaboration and investment.
d) This Award celebrates businesses with a bold and innovative approach to Responsible Business and can demonstrate they make a real tangible difference in local communities.
e) The Business Contribution Award also celebrates the individual business role models who inspire and motivate others to support community physical activity and sport initiatives.
You can read more about previous London Sport Award winners here: Hall of Fame – London Sport
The awards are free and easy to enter; simply submit your nomination here before 24 November 2024.
For further comment or interview opportunities about the London Sport Awards, please contact [email protected]
ENDS
About City of London Corporation
The City of London Corporation is the governing body of the Square Mile, dedicated to a vibrant and thriving City, supporting a diverse and sustainable London within a globally-successful UK.
For more information on the City of London Corporation, visit: www.cityoflondon.gov
Media Contacts
Lucy Bishop : [email protected]
Alex Brodie: [email protected]
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