London Sport is proud to announce an exciting new collaboration with global creative agency, Sid Lee London, a sport, entertainment and sponsorship focussed agency primed to support our vision of all Londoners living healthier and happier lives through being active.
The London Sport/Sid Lee Partnership
London Sport is proud to announce an exciting new collaboration with global creative agency, Sid Lee London, a sport, entertainment and sponsorship focussed agency primed to support our vision of all Londoners living healthier and happier lives through being active.
Together, we will unveil a series of innovative designs, breathing new life into our renowned events, Active London and the London Sport Awards. Through this partnership, we aim to establish fresh visual identities that will serve as a long-term platform for London Sport, enabling us to effectively promote and expand our flagship events.
As this partnership shows Sid Lee London’s commitment to making a positive impact goes beyond working with brands and rights holders. By joining forces with London Sport and others, they will pool resources to plan a series of focused initiatives, including an impactful behavioural change campaign set to kick off this summer.
"With our London office now well and truly established, and delivering world class campaigns for some of the biggest brands involved in sport, we wanted to give something back to the industry and the amazing city we call home. London Sport's mission is very much close to our hearts and we cannot wait to use our creative skills to make a difference to the lives of Londoners"
About Sid Lee
Sid Lee London was established in 2021 following Sid Lee’s acquisition of UK sponsorship agency Infrared. The global creative group, headquartered in Montreal, Canada, currently has seven offices worldwide, including two in Europe. The London office is building its UK reputation around a unique, creative-led full-service offering, working with a growing roster of top-tier sports rights holders and partner brands that include FIFA, Lidl, OPPO and now, London Sport.
Sid Lee London strives to empower its employees, allowing them to be involved in meaningful causes that contribute to the greater good. The wider global agency has a 30-year history producing award-winning creative work, including for leading global sports clients such as the Toronto Raptors, adidas and The North Face.
More information and contact details:
For more information about our partnership with Sid Lee, or about any other commercial opportunities that are available with London Sport, please contact our Director of Fundraising, Marketing & Communications, Tanya Rabin.
