London Sport has partnered with advertising agency Saatchi & Saatchi to launch the ‘More Ball Games’ campaign, looking to unlock sport, play and physical activity for all. The campaign aims to lobby policymakers to take urgent action to remove outdated and restrictive ‘No Ball Games’ signs that stifle play, physical activity, and community connection across London and England.
Our Space for Girls project creates safe, welcoming hubs in key London communities for women and girls to be physically active.
The project aims to serve communities with low activity levels by transforming unused and non-traditional spaces into active hubs.
Space for Girls is a research-led project, with extensive community voice involved within its planning. Consortia of local communities and teenage girls were consulted to ensure the activities on offer were of interest to the target audience, and that the location of the projects were deemed safe and accessible.
