Play Innovation, a global leader in interactive play equipment and inclusive sport, has been announced as an Official Partner of London Sport, a charity focused on helping all Londoners live longer, healthier and happier lives through being active.
Over the next two years, Play Innovation and London Sport will be working together to create spaces to help young Londoners enjoy being active and build positive physical activity habits for life.
One of these projects includes the distribution of £5.7m of investment over the next three years to help schools open up their facilities outside of school hours. This will enable schools to offer opportunities for their young people and the wider community to be physically active. Play Innovation will be providing special and exclusive offers and support to schools to help them transform their active spaces with innovative and engaging play equipment so more young Londoners can easily engage with exercise in a fun and interactive environment.
Play Innovation founder Marco Boi set up the business with the mission to give people of all ages and abilities access to fun, innovative and inclusive games which improve physical, mental and social health. Through partnerships like this one with London Sport, Play Innovation can continue to evolve, test, engage new audiences.
The partnership will also enable the two organisations to implement and share the impact of new solutions to help children and young people in the most deprived communities access fun and engaging physical activity opportunities.
Play Innovation is also an Official Partner and sponsor of the Supporting Young Londoners category for next month’s London Sport Awards which will bring together community sports clubs, activity providers, volunteers and businesses to celebrate the unsung heroes who are improving the lives of Londoners through sport and physical activity. All ten category winners of the Awards will receive an interactive gaming product from Play Innovation, including products like their Street Snooker or Goal Master worth up to £1,600.
Tanya Rabin, London Sport’s Director of Commercial, Marketing and Communications, said:
“We are delighted to be partnering with Play Innovation and collaborate with them to help more young Londoners enjoy being active and create positive physical activity habits for life. Physical inactivity is responsible for one in six premature deaths, and over half of young Londoners are not doing the recommended levels of exercise.
Play Innovation shares our ambition to make a real impact in communities and improve the health and wellbeing of young people through sport and play. As a leader in transforming recreational spaces and creating innovative playground game concepts, we’re looking forward to working together to excite, engage and ultimately help more young Londoners live healthier more active lives.”
Marco Boi, Founder of Play Innovation, said:
“We believe in the transformative power of sport and physical activity, which is why we’re so excited to working with London Sport to bring our ideas and products to communities who need them most.
Bringing together our collective expertise and innovation, this partnership will no doubt benefit the wider sector and help us deliver a more active future for thousands of young Londoners.”
About Play Innovation
Play Innovation is a global leader in interactive play equipment and inclusive sport with a mission to give people of all ages and abilities access to fun, innovative and inclusive games which improve physical, mental and social health. Play Innovations works with a range of organisations from schools, councils, housing trusts and associations, charities, brands and more; all with a shared purpose of enhancing the lives of the communities they serve.
About London Sport
London Sport is a charity which exists to help all Londoners live longer, healthier and happier lives through being active.
Our focus is on children and adults in the most deprived communities who face the greatest challenges of inequality. With physical inactivity responsible for 1 in 6 premature deaths, we want to help every Londoner find their way to move more.
We are supported by Sport England and the Mayor of London, and collaborate with London’s local authorities and other organisations to provide better access to sport and physical activity across the capital.
For more information on London Sport, visit www.londonsport.org.