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London Sport launches behaviour change pilot with This Girl Can and Facebook


London Sport are inviting organisations to apply to take part in a digital behaviour change pilot launching in March/April 2019.

The campaign will focus on recruiting and supporting less active women using the well-known This Girl Can brand.

See below for a full video briefing which talks through the opportunity for boroughs or local organisations to take part in our This Girl Can Facebook behaviour change pilot.

If you’re interested in helping more women and girls get active then you can download the expression of interest form.

The deadline for signing up is 14 March 2019.

If you have any questions or are interested in taking part in this pilot scheme run by London Sport please contact Chris Norfield.


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