London Sport launches behaviour change pilot with This Girl Can and Facebook

February 20, 2019

London Sport are inviting organisations to apply to take part in a digital behaviour change pilot launching in March/April 2019.

The campaign will focus on recruiting and supporting less active women using the well-known This Girl Can brand.

See below for a full video briefing which talks through the opportunity for boroughs or local organisations to take part in our This Girl Can Facebook behaviour change pilot.

If you’re interested in helping more women and girls get active then you can download the expression of interest form.

The deadline for signing up is 14 March 2019.

If you have any questions or are interested in taking part in this pilot scheme run by London Sport please contact Chris Norfield.

About London Sport

London Sport is a not-for-profit organisation helping all Londoners live longer, healthier and happier lives through being active. 

Part of a national network, we champion physical activity in London’s most deprived communities, sharing insights, influencing decision makers and allocating funding to effect change. 

In some parts of the capital, people live 12 years longer in good health than others. With physical inactivity being one of the leading risk factors for preventable ill health, we want to help every Londoner find their way to move more.

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