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London Sport teams up with Sid Lee in exciting new partnership

London Sport teams up with Sid Lee in exciting new partnership

London Sport is proud to announce an exciting new collaboration with global creative agency, Sid Lee London, a sport, entertainment and sponsorship focussed agency primed to support our vision of all Londoners living healthier and happier lives through being active.

Together, we will unveil a series of innovative designs, breathing new life into our renowned events, Active London and the London Sport Awards. Through this partnership, we aim to establish fresh visual identities that will serve as a long-term platform for London Sport, enabling us to effectively promote and expand our flagship events.

As this partnership shows, Sid Lee London’s commitment to making a positive impact goes beyond working with brands and rights holders. By joining forces with like-minded organisations, Sid Lee will pool resources to plan a series of focused initiatives, including an impactful behavioural change campaign set to kick off this summer.

Stephen Hall, CEO of Sid Lee London, stated:

“With our London office now well and truly established, and delivering world class campaigns for some of the biggest brands involved in sport, we wanted to give something back to the industry and the amazing city we call home. London Sport’s mission is very much close to our hearts and we cannot wait to use our creative skills to make a difference to the lives of Londoners”

Tanya Rabin, Director of Fundraising, Marketing and Communications at London Sport said:

 “We are thrilled to collaborate with Sid Lee London, whose expertise in creative brand building aligns perfectly with our vision of a healthier and happier London through increased physical activity. Their experience working with global partners in the sport sector and their commitment to meaningful causes will further strengthen our partnership to create a legacy that enriches the lives of Londoners and ensures a brighter, more active future for our city.”

About Sid Lee London

Sid Lee London was established in 2021 following Sid Lee’s acquisition of UK sponsorship agency Infrared. The global creative group, headquartered in Montreal, Canada, currently has seven offices worldwide, including two in Europe. The London office is building its UK reputation around a unique, creative-led full-service offering, working with a growing roster of top-tier sports rights holders and partner brands that include Visa, FIFA, Lidl, OPPO and now, London Sport.

Sid Lee London strives to empower its employees, allowing them to be involved in meaningful causes that contribute to the greater good. The wider global agency has a 30-year history producing award-winning creative work, including for leading global sports clients such as the Toronto Raptors, adidas and The North Face.

About London Sport 

London Sport is a charity which exists to help all Londoners live longer, healthier and happier lives through being active.  

Our focus is on children and adults in the most deprived communities who face the greatest challenges of inequality. With physical inactivity responsible for 1 in 6 premature deaths, we want to help every Londoner find their way to move more.  

We are supported by Sport England and the Mayor of London, and collaborate with London’s local authorities and other organisations to provide better access to sport and physical activity across the capital.  

For more information on London Sport, visit www.londonsport.org. 

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