London is facing a physical inactivity crisis, with those in the poorest communities facing the greatest challenges of inequality and barriers to leading an active life, exacerbated by the cost-of-living crisis.
Individual and systemic barriers are putting those in deprived communities at a disadvantage.
- There are many barriers Londoners face to becoming active and these vary for individuals and groups.
- They can be a result of individual experience, such as a bad experience of sport at school or a lack of confidence, or from social norms or a fear of judgement through to environmental factors such as a lack of affordable access to facilities.
- These barriers disproportionately affect the most disadvantaged and these people are most likely to experience multiple barriers.
We help communities reap the benefits of an active life.
