Seven months on from the launch of #LDNMovesMe, the campaign has been nominated for a Drum Network Award
Our first ever campaign, #LDNMovesMe, was designed to inspire Londoners to celebrate their own physical activity, from a weekend walk to a post-work football match.
Since the launch, there have been more than 5200+ tweets and re-tweets and more that 13.5k uses of the #LDNMovesMe hashtag supporting the campaign, creating a diverse presentation of what Londoners were up to regarding physical activity and sport in the capital. This has earned #LDNMovesMe a place in the B2C Marketing Campaign/Strategy Category at the Drum Network Awards.
Now in their ninth year, The Drum Network Awards aim to recognise the excellent marketing and strategic work being created around the world and the B2C Marketing Campaign/Strategy category is full of exciting campaigns from across a broad range of sectors:
For International Home Goods Ltd T/A Maxwell & Williams UK
For Galactic Fireworks
For Mandarin Oriental Hyde Park, London
Merkle | Periscopix
For Magnet Kitchens
For NS (Nederlandse Spoorwegen) – National Railways Netherlands
For Sky Betting & Gaming
Iceland: Making the stores cool(er)