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London Sport to launch insight and data portal

This portal will support growth in physical activity and sport across the capital


This portal will support growth in physical activity and sport across the capital

  • New digital platform will provide open data, analysis and commentary around physical activity and sport in London
  • Launch marks first public aspect of organisation’s commitment to the power of data to spark a revolution in participation levels
  • Platform aims to become primary resource for information, trends and data on physical activity and sport for London

London Sport, the organisation aiming to get 1,000,000 Londoners more active by 2020, will this week launch a new insight and data portal, firing the starting gun on a new era of open data for physical activity and sport in the capital.

At launch, the platform will be populated with anonymised participant data from programmes administered and delivered by London Sport alongside more than 60 datasets covering topics including active travel, facilities and workforce. Future sport participation, physical activity, active travel, attitudinal and demographic data is also scheduled to go online in the coming months.

London Sport will be using rich data and insight to prioritise local and capital-wide strategic decision making, including information decisions on how, and where, to focus funding and identifying key target groups in the organisation’s vision of making London the most physically active city in the world.

Having outlined a commitment to open data principles at the national thought leadership event, Participation – The Revolution will be Digital, at the Science Museum in February, London Sport will be encouraging partners, deliverers and the physical activity sector as a whole to coordinate data efforts in order to create a bigger, more sustainable market for sport and trigger a long-term shift in participation levels across the capital.

Discussing the launch of the London Sport Insight and Data Portal, London Sport Chief Executive, Peter Fitzboydon, said:

“Utilising cutting-edge techniques for data analysis is critical to our aim to get 1,000,000 Londoners more active by 2020. This new platform is our opportunity to demonstrate to the whole sector how much more we can achieve simply by combining and sharing our data and turning into useful insight, with the same rigour that you would see in the commercial world. Through the repository of research and data, it also provides an opportunity to learn from other people’s success or failure, making sure we all continuously improve our work.

“We want this platform to be a resource for everybody involved with physical activity and sport in London; we will be making more data, and more opportunities, available in the months to follow and encourage all organisations involved in physical activity and sport to consider how data could help us grow the sector, collaboratively.”

The new data platform will be available to organisations and members of the public from midday on Wednesday 27 April at and can be found here. This is the first in a series of proposed digital rollouts by London Sport aimed at supporting grassroots sport and organisations over the coming months.


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