LDN Moves Me was a London Sport-led campaign designed to celebrate Londoners getting active in every way across the capital.
Delivered in partnership with sport and community organisations, LDN Moves Me told a new story of physical activity in London – one that celebrated its impact on people’s lives.
The LDN Moves Me Campaign
Launched in Spring 2017, LDN Moves Me saw us work with a range of clubs, community groups, organisations and partners in all boroughs of London to celebrate the diverse ways that communities get active in the capital.
From walks with the family to parkour in the park, LDN Moves Me worked to tell new stories about what being active means for Londoners and the huge difference it makes in people’s lives.
The campaign ran through six months in 2017 and was shortlisted for Best B2C Marketing Campaign at the 2017 Drum Network Awards.
Resources and Learnings
By telling the stories of five Londoners and the release, relief and joy that physical activity and sport brought to them, the campaign showed the human impact of getting active in the capital.