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Research and Insight

Our multi-disciplinary team of insight and research professionals can assist you with understanding your audiences, evaluating your impact, engaging communities and supporting strategic planning.

We can support you to unlock impactful insights using a range of different approaches and methodologies:

Understanding people and place

  • Catchment area analysis
  • Socio-economic and population analysis
  • Target market segmentation
  • Resident and stakeholder consultation

Monitoring and evaluation

  • Social value measurement
  • Programme monitoring and evaluation
  • Outcomes-based evaluation
  • Process evaluation

Community engagement
and co-development

  • Online qualitative communities
  • Needs assessments
  • Place-based approaches
  • Idea, programme or intervention testing

Strategic planning and development

  • Strategic planning & problem solving
  • Physical activity and sport strategy development
  • Park and open spaces strategies
  • Facilities assessment and strategy development
  • Business planning


  • Segmentation
  • Feasibility studies
  • Member and user data analysis
  • Data visualisation (storytelling)

Examples of our work:

Understanding the barriers to physical activity amongst women and girls in three East London boroughs

Explore the role of local influencers in reaching and engaging less active women in physical activity and sport. 

Develop personas and a segmentation of the local female population, grouped by the most defining factors influencing their approach to taking up physical activity.

Supporting the direction of the Active Thames programme

Facilitating the decision-making and identification of opportunities to increase physical activity and diversity in watersports. 

Consultation gave a better understanding of the factors affecting participation in watersports from an organisational, administrative, delivery and participation perspective.

Consulting the public on the future of sport and physical activity

Researching the views of residents, specifically on sport and leisure, pre- and post-pandemic

Report to identify themes and outputs which informed a set of key recommendations

Developed a sustainable solution to track participation rates

150 residents and community stakeholders engaged

Councils seeking funding to implement recommendations.

Identified opportunities to increase physical activity and sport 

Established new community links

New digital marketing and engagement campaign to reach residents

Evidenced the success of the FunFit Families Programme in Brent

Facilitated and analysed an online community, highlighting behaviour change amongst participating families

Produced a designed evaluation report to help promote awareness of the programme


More information and contact details:

For more information on how London Sport Consultancy can help with your research and insight needs, email our Insight Consultancy Manager Josh Denington.