Sport Tech Hub

Belief in the power of technology and sport to change lives for the better.

The Sport Tech Hub Project

London Sport’s Sport Tech Hub was founded with one core purpose – to make it as easy as possible for founders to launch and grow new ventures that play a major role in solving the world’s physical inactivity crisis.

Our Sport Tech Hub was the UK’s first technology incubator programme dedicated to supporting start-ups driving innovation in physical activity and sport.

London Sport launched the Sport Tech Hub in 2017. It is a 24-week programme designed to help early stage ventures navigate and embed themselves in London’s physical activity sector.

Since then, the Sport Tech Hub programme has worked with 36 start-ups, provided more than 250 hours of support, and our start-ups have interacted with over 70,000 Londoners.

The programme brings together key partners from the private and public sector to help pilot ideas and drive innovation in physical activity and sport.

We want to drive adoption levels of digital products upwards to help increase levels of physical activity across London, by connecting our cohort with a broad range of potential partners, routes to market, public funding and seed investment.

The Sport Tech Hub programme empowers and scales tech start-ups that are dedicated to encouraging more people, particularly Londoners from all backgrounds, to live a physically active lifestyle.

Introducing Sport Tech Hub:
Meet Cohort 3 (Sept 2019):

Sport Tech Hub Updates

INSIGHT: A new report shows that in the three years since its launch, start-ups supported by SportTech innovation programme, Sport Tech Hub, have helped more than 130,000 Londoners access physical activity in the capital. 

Read the full report showing positive human and economic impact of Sport Tech Hub.


BLOG: To mark four years since the announcement of Sport Tech Hub and this week’s publication of the three-year Sport Tech Hub Impact Report, Alex Zurita, London Sport’s Specialist Advisor – Technology for Participation, reflects on the journey since late-2016. Read his reflections here.

NEWS: A series of new tech and digital developments have been launched in the past week to help support the community physical activity and sport sector to adapt to the impacts of the covid-19 outbreak. Read more.

NEWS: Ten new start-ups are to join London Sport technology incubator programme Sport Tech HubThe successful businesses drawn from nearly 100 applications submitted by start-ups in nine countries and focus on themes including Active Health, Urban Living, Children and Young People, and the Reimagining Physical Activity. Find out more.

INSIGHT: The first ever London SportTech Report has cemented London’s position as capital of European SportTech. The London SportTech Report 2019 showcases the breadth, diversity and vibrancy of the SportTech revolution sweeping the nation’s capital. Read more.

NEWS: London Sport to nurture 11 start-ups and early-stage tech companies through six-month dedicated physical activity incubator programme. Learn more about the second cohort here.

NEWS: Sport Tech Hub, London’s first incubator programme dedicated wholly to innovation in SportTech, to launch in House of Sport. Backed by London Sport, Sport Tech Hub will offer support to start-ups focused on improving wellbeing through technology designed to increase levels of participation in physical activity and sport. Read more.

Resources and Learnings

The first Sport Tech Hub Impact Report demonstrated that in the three years since its launch, start-ups supported by Sport Tech Hub have helped more than 130,000 Londoners access physical activity in the capital.

Meet the Team

Patrick Colbeck is the Sport Tech Hub’s Programme Manager. He leads on the creation, strategy and growth of Sport Tech Hub and it’s initiatives.

Patrick is responsible for developing partnerships within the public sector, corporate organisations and start-ups to accelerate and grow London’s SportsTech ecosystem.

Alex Zurita Headshot

Alex Zurita is London Sport’s Specialist Advisor – Technology for Participation, with responsibility for shaping London Sport’s strategic commitments to supporting technology, data and digital initiatives designed to raise levels of participation in physical activity and sport in the capital.

He’s an experienced industry expert across technology and digital innovation within physical activity, sport for development and health.

More information and contact details:

For more information around Sport Tech Hub, please contact Programme Manager Patrick on patrick.colbeck@londonsport.org.