Sport Tech Hub

We believe in the power of technology and sport to change lives.

London Sport’s Sport Tech Hub was founded with one core purpose – to make it as easy as possible for founders to launch and grow new ventures that play a major role in solving the world’s physical inactivity crisis.

Our Sport Tech Hub was the UK’s first technology incubator programme dedicated to supporting start-ups driving innovation in physical activity and sport.

London Sport launched the Sport Tech Hub in 2017. It is a 24-week programme designed to help early stage ventures navigate and embed themselves in London’s physical activity sector.

Since then, the Sport Tech Hub programme has worked with 36 start-ups, provided more than 250 hours of support, and our start-ups have interacted with over 70,000 Londoners.

The programme brings together key partners from the private and public sector to help pilot ideas and drive innovation in physical activity and sport.

We want to drive adoption levels of digital products upwards to help increase levels of physical activity across London, by connecting our cohort with a broad range of potential partners, routes to market, public funding and seed investment.

The Sport Tech Hub programme empowers and scales tech start-ups that are dedicated to encouraging more people, particularly Londoners from all backgrounds, to live a physically active lifestyle.

Meet our current Sport Tech Hub cohort:

Set Play (App)

Team Sportz

Pace to Race

Meet the Team:

Patrick Colbeck is the Sport Tech Hub’s Programme Manager. He leads on the creation, strategy and growth of Sport Tech Hub and it’s initiatives.

Patrick is responsible for developing partnerships within the public sector, corporate organisations and start-ups to accelerate and grow London’s SportsTech ecosystem.

Alex Zurita Headshot

Alex Zurita is London Sport’s Specialist Advisor – Technology for Participation, with responsibility for shaping London Sport’s strategic commitments to supporting technology, data and digital initiatives designed to raise levels of participation in physical activity and sport in the capital.

He’s an experienced industry expert across technology and digital innovation within physical activity, sport for development and health.