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Sport Tech Hub alumni selected for new OpenActive Accelerator

Sport Tech Hub alumni selected for new OpenActive Accelerator

Three graduates of London Sport’s ground-breaking Sport Tech Hub programme have today been announced as members of the new OpenActive Accelerator.

SPRYT, Sweat & Sound and TrainAsONE – who recently completed their memberships of the first Sport Tech Hub cohort – have been selected to join the new OpenActive Accelerator programmed backed by the Open Data Institute and Sport England. The three start-ups, who each focus on increasing participation in physical activity in different ways, are among the first groups benefiting from the ‘Startup Superhighway‘ announced by London Sport, the ODI and ukactive in early 2018.

The three are among ten startups selected to join the OpenActive Accelerator, with Sport England’s Allison Savich saying she hoped the programme would particularly support those who had traditionally been less likely to engage in physical activity.

The ten startups will be supported to put people’s needs first when designing their products, appreciating that a mum taking her first steps into activity will need something different than someone looking for a personal trainer to help prepare for their tenth marathon.

We will share behavioural insights with the startups and support them to use the data that fits people’s lifestyles. We believe this will reduce one of the main barriers for people trying to get active.


London Sport’s efforts to support startups and digital innovation will continue to gather pace over the coming months, with the second cohort of Sport Tech Hub startups soon to open for application, and new initiatives to follow later in 2018 on the back of last year’s publication of Making London the Heart of the Sport Tech World.

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