Working to create a broader and better sport and physical activity workforce for London.
In 2016 we commissioned one of the biggest ever pieces of research in to the sport and physical activity workforce in London. The findings from this helped us create our current strategy – Building a Workforce for the Future – for workforce development.
What do we mean by the workforce?
In the context of sport and physical activity, the workforce includes all those that support the delivery of physical activity. This can range from some who volunteers to make refreshments for a sports club to someone who is employed as a full-time coach, thus earning a living.
As an organisation our mission, as set out in our Blueprint for a Physically Active City, is to make London the most active city in the world and to do this we must support those who are less active to become more active.
This requires a workforce to facilitate people to change their behaviour so that they become more active.
Our work over the next two years (2019-2021) will attempt to shape elements of the workforce so that they are better placed to understand and support those less active Londoners.