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Sport Tech Hub Demo Day

Sport Tech Hub presents its first ever Demo Day, hosted by our partners, Fieldfisher LLP

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After a bespoke 24 week incubation programme focused on business, product, investment readiness and physical activity and sport industry knowledge and connections, our start-ups give short pitches to mentors, investors, accelerators, incubators and connections from the wider sport and tech ecosystems in London.

This cohort represents a diverse number of ambitious ideas and products with founders’ backgrounds ranging from dancers, doctors, investment banking and elite athletes to designers, technologists and internet entrepreneurs. As different as they are, they each share the vision of getting more people active through technology and this final event of the programme gives an opportunity to hear about their learnings, milestones, insights from the sector and the chance to network.

About Sport Tech Hub

Sport Tech Hub is London’s first incubator programme dedicated wholly to innovation in SportTech. The hub is part of a drive, backed by London Sport, to make London the most physically active city in the world as well as making London the heart of the SportTech world. Contributions from a cross-section of individuals have proved invaluable including expert partners to the programme: London & Partners, PWC, Fieldfisher, Crowdcube, Sponge Marketing, RLC Ventures and Sport Industry Group as well as London Sport staff who bring industry knowledge and connections to a range of partners, including local authorities, National Governing Bodies of Sport, Public Health England, Charities and clubs.

Who should attend?

If you are interested in learning more about sport tech and apps that encourage people to get active, understanding challenges within physical activity and participation that are trying to be solved by technology then please do come along.

Start-ups in attendance:

UK Wallball

Wallball is an active, exciting game which can be played by both men, women, boys and girls of all ages and from all backgrounds. The founder, Daniel Grant, is also working on a smart wall prototype which will be demoed at the event. The sport is inclusive and welcoming for novice players, supportive of players with disabilities and is simple to play. It is also incredibly beneficial to cardiovascular health, fitness and all round coordination. It can be a springboard both to serious wallball play and into other sports and activities.


Secret immersive fitness events for music lovers, creative spirits and curious cats. Sweat and Sound was born through a pure LOVE of fitness and music. Founders Ariana and Martina, both dancers, built Sweat & Sound organically over months of class testing in New York City and London. They are transforming the fitness industry through immersive themes; taking users beyond the body and mind alone & constructing experiences that tap into an emotional level.


Personal training in London with a Squad.A Squad is two likeminded people who are matched based on their goals and abilities. So if you’re just beginning your journey, don’t worry, we’ll match you with another beginner.


TrainAsONE is the most sophisticated and advanced training system in the market. The first to provide intelligent, round the clock coaching for runners of all abilities and goals. Personal, flexible, adaptable and unique. TrainAsONE allows you to train on your terms, guiding you every step of the way to help you achieve amazing results.


A live, two way fitness training platform to bridge the gap between busy schedules and finding the time to exercise. Fitswarm gives your training the ultimate flexibility. From business people with hectic schedules to single parents with only an hour to spare, Fitswarm allows everyone to exercise with an instructor at a time that suits them.


Run with friends wherever they are. Just log on to the Racefully app, invite your friends, and run together virtually in real time, whether you’re on the other side of the city or the other side of the world.


This is your football journey. Spotters is a social network for youth football players founded by Nii and Darrell. You can create your profile, track your achievements and complete challenges. Youth football will no longer live in the shadows of the pro game.


Bored of training alone? Player short on your team? Choose from 80 sports and fitness activities and find new training partners and teammates in your area as well as coaches, clubs and facilities in London.


At BATFAST – we design, build and manufacture cricket simulators. Our mission is to get as many people to love cricket just as much as we do and we’re doing this by working with professional cricket teams, governing bodies, schools, universities, communities as well as the leisure and hospitality industries. We’re a British company with a global presence – you’ll find our customers scattered around the world and they’re just as keen as we are to make cricket one of the most played sports globally.

Sport Heroes

Our belief is the best way to motivate people to practice sport is to inspire them through rewarding. We have created communities of Heroes (Running, Cycling and Skiing) to reward athletes for their training thanks to our 300+ partner brands.


Workouts that are so much fun you forget you’re exercising and so friendly you’ll find a whole community of playful, adventurers who want to make the most of life. Rabble sessions are interactive games from beginning to end, that are different every time and inclusive of everyone whether you’re new to exercise or have been working out for years. Rabble games improve your all-round fitness really quickly. Sprinting for bases, ducking dodgeballs and catching vortexes all leads to increased speed, agility, coordination, strength and endurance. If you can be bothered to count, you’ll burn up to 800 calories and cover up to 8k in one game. But honestly we’re too busy playing.


Makesweat is the complete solution for classes, training sessions, booking & payment, and the easiest way to get your sport online.


Exercise intensely without leaving the house. Join live classes led by elite London instructors anywhere, anytime and compete with others around the world.

Event information:

Date: Wednesday 28th March, 2018

Timings: 3.30pm arrival for start at 4.00pm

5.00pm – 8.00pm: networking drinks & a guest speaker

Venue: Fieldfisher LLP, Riverbank House, 2 Swan Lane, London EC4R 3TT

Please note: You must bring photo I.D. to the venue for access to the event.

Organiser: Sport Tech Hub

Contact email: For any questions about the event and to express your interest in attending, please contact Nisha, Programme Manager at Sport Tech Hub on [email protected]