On 9-10 May 2018 the UK’s largest fitness and physical activity trade show will once again take place in the capital, exhibiting 1,000’s of the latest products and innovations, with over 200 expert speakers sharing information across the free-to-attend two day event.
Two sessions will be led by members of the London Sport team, take a look below for more information.
A city-wide approach: collaboration and partnership working
In 2015, London Sport launched an ambitious strategy to make London the most physically active city in the world, with a specific target of getting 1,000,000 Londoners more physically active.
A systematic, city-wide approach has been adopted to help achieve this goal, involving collaborative work with a range of sectors and new partners.
This session will provide an update on progress to date, focusing on three areas in which London Sport has developed strategic actions plans: Workforce, Technology, and An Active and Inclusive Capital.
- Chair: Barry Kelly – Specialist Advisor Physical Activity for Health, London Sport
- Chris Pett – Head of Sector Programmes, The Open Data Institute
- Craig Blain – Development Lead Physical Activity, UK Coaching
- Valerie Copenhagen – Head of Participation, UK Deaf Sport
Understanding the ‘hard to reach’: the power of public data
If we want to increase physical activity levels, one thing is absolutely clear: we have to adopt a more customer-centric approach. It is only by gaining a thorough understanding of the consumer that we can create relevant strategies to bring each individual into an active lifestyle.
This session will explore how London Sport is using data and insight to identify and build an understanding of Londoners’ physical activity behaviour and needs, particularly within the most inactive populations and communities.
Discussions will take place on the use of publicly available data to drive this understanding, and present a segmentation analysis of less active Londoners based on their current behaviours, mindsets and motivations. The goal: to provide insights that will help activity providers engage these people in their programmes. Chaired by Tim Copley, Director of Insight and Performance at London Sport.