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Smash London

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Following a successful first year in 2018, SMASH London returns on 25 April 2019.

The must-attend event on all things technology and innovation in sport, physical activity and health.
This year’s event will combine thought-provoking content with ideas geared towards the next big innovation in helping people to lead more active lives.


SMASH London is the capital’s leading opportunity to join business leaders, public sector bodies, investors and the top-tier of British and Nordic start-ups working across tech innovation, physical activity and sport. Together, SMASH London will explore opportunities for global collaboration for physical activity in the digital age.


  • Join industry leaders from the UK and the Nordics in physical activity, health and digital innovation
  • See the first iterations of tomorrow’s game-changing innovations before anyone else
  • Hear from experts across a carefully curated programme of keynotes, panels and debates
  • Network with a unique combinations of entrepreneurs, investors, policymakers, innovators and sport industry leaders



Confirmed topics include

  • Understanding The Consumer: how physical activity and sport can understand the next generation of digital consumers.
  • Innovating with Open Data: seeking digital transformation in physical activity through open data.
  • Winning Strategies: creating mobile-first experiences that enable people to live happier, healthier lives.
  • The Athlete’s Contribution To The Tech Ecosystem: how high-performance athletes and the SportTech & HealthTech system can work together to achieve social outcomes
  • Sport and STEM: exploring sport’s role in STEM education and the importance of ensuring the current and next generation have the skills, diversity of thoughts, ideas and experiences to contribute to social change through technology.
  • Getting Helsinki Active: how the City of Helsinki’s physical activity program has been launched as a strategic top-priority aimed at encouraging Helsinki residents to move more and to sit less.
  • Revolutionising Sport and Merging Fitness and Gaming: the view and showcase from a leading innovator.
  • Promoting Better Health Apps for Better Outcomes: unlocking the power of digital health for the population


Confirmed so far


In the runup to SMASH, Sport Tech Hub & ActiveLab are bringing together key SportTech and FitTech leaders for an evening of networking the night before the big day.

When: April 24, 17:30-20:30

Where: House of Sport, 190 Great Dover Street, London, SE14YB

More details can be found here 



London Sport aims to make London the most physically active city in the world. Supported by the Mayor of London and Sport England, our target is to get 1,000,000 Londoners more physically active by 2020.


Smash is an event dedicated to sports, health, technology and start-ups. Smash is an arena for curiosity, meeting and developing, where new perspectives, ideas and partners are waiting to be found. Smash caters for all sport, from elite sports to general well-being.