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Digital Marketing

Experts in using digital marketing to reach and engage ‘less active’ people in your area.


We help local authorities, active partnerships, charities and activity deliverers to use digital marketing to reach inactive people and get them active.

How can we help you?

Use Facebook and Google Ads to reach your target audience

Develop and run targeted digital marketing behaviour change campaigns

Create a digital marketing strategy to put you on the road to greater success.

Our Clients:

"This initiative ... has had a demonstrable impact in helping us to reduce (the) inequalities."

Chris Perks (Sport England)

“Couch to Fitness has been a huge success and the team at London Sport and Sport England have supported us immensely."

Born Barikor (Our Parks)

“His expertise in digital marketing and behaviour change helped us to structure our approach and maximise our opportunity."

Maddy Supple (Intelligent Health)

Examples of our work:

Creating a digital marketing campaign to target specific audiences

Identified ethnically diverse communities and LSEG individuals.

£34,963 media spend

1,225,482 Londoners reached

Paid digital marketing campaign targeting specific audiences

800,000 Londoners reached

50% of active users from ethnically diverse groups

Targeting women from lower socio-economic groups

Develop bitesize workouts and created a Facebook group

2,000+ women reached with 1,295 sign-ups

Digital marketing is nearly 15 times cheaper than traditional marketing

£3.32 delivery cost per sign-up

7,404 people aged 55+ register for behaviour change support

More information and contact details:

Chris Norfield is our Head of Digital Behaviour Change. 

He has led on the organisation’s work on targeted digital marketing and behaviour change for physical activity and sport. Chris’ combined digital and behavioural science expertise have guided London Sport’s approach to marketing physical activity to less active Londoners.

Contact: chris.norfield@londonsport.org