Consultancy: Research and Insight

Our multi-disciplinary team of insight and research professionals can assist you with understanding your audiences, evaluating your impact, engaging communities and supporting strategic planning.

Specifically, we can help you with:

Research and insight:

We can support you to unlock impactful insights using a range of different approaches and methodologies:

Understanding people and place

  • Catchment area analysis
  • Socio-economic and population analysis
  • Target market segmentation
  • Resident and stakeholder consultation

Monitoring and evaluation

  • Social value measurement
  • Programme monitoring and evaluation
  • Outcomes-based evaluation
  • Process evaluation

Community engagement
and co-development

  • Online qualitative communities
  • Needs assessments
  • Place-based approaches
  • Idea, programme or intervention testing


  • Segmentation
  • Feasibility studies
  • Member and user data analysis
  • Data visualisation (storytelling)
Strategic planning and development:

We can support you with all aspects of the strategy development process from planning through to publication, such as:

Strategic planning & problem solving

Physical activity and sport strategy development

Park and open spaces strategies

Facility assessment and strategy development

Business planning

Examples of our work:

Consulting the public on the future of sport and physical activity

Researching the views of residents, specifically on sport and leisure, pre- and post-pandemic

Report to identify themes and outputs which informed a set of key recommendations

Exploring development opportunities for Get Active

Daily exercises shared amongst 17 ‘Want To But Can’t’ target user representatives

30 user-generated ideas built on the campaign theme

Developed a sustainable solution to track participation rates

150 residents and community stakeholders engaged

Councils seeking funding to implement recommendations.

Identified opportunities to increase physical activity and sport 

Established new community links

New digital marketing and engagement campaign to reach residents

Mapping facility investment opportunities in London

Provide access to tools and analyses to support decision-making

Identified opportunities that offer long-term financial sustainability

Making the case for physical activity in an integrated policy environment

Analysis of local and regional data to identify target areas for activity

A roadmap for the future of physical activity across the Local Authority

More information and contact details:

For more information on our insight services contact Tristan Farron-Mahon.