Consultancy: Research and Insight

Our multi-disciplinary team of insight and research professionals can assist you with understanding your audiences, evaluating your impact, engaging communities and supporting strategic planning.

Specifically, we can help you with:

Research and Insight

We can support you to unlock impactful insights using a range of different approaches and methodologies:

Understanding people and place

  • Catchment area analysis
  • Socio-economic and population analysis
  • Target market segmentation
  • Resident and stakeholder consultation

Monitoring and evaluation

  • Social value measurement
  • Programme monitoring and evaluation
  • Outcomes-based evaluation
  • Process evaluation

Community engagement and co-development

  • Online qualitative communities
  • Needs assessments
  • Place-based approaches
  • Idea, programme or intervention testing


  • Segmentation
  • Feasibility studies
  • Member and user data analysis
  • Data visualisation (storytelling)

Strategic planning and development:

We can support you with all aspects of the strategy development process from planning through to publication, such as:

Strategic planning & problem solving

Physical activity and sport strategy development

Park and open spaces strategies

Facility assessment and strategy development

Business planning

For more information on our insight services contact Tristan Farron-Mahon.

Examples of our work


“Working in partnership with London Sport to develop our Physical Activity and Sport Framework 2017-2020 added substantial value to the depth and quality of our work. London Sport provided excellent knowledge of all the factors affecting physical activity and sport behaviours and trends across the borough, presenting back to us an actionable working framework to improve health and reduce inactivity through the implementation of a targeted approach.”
Royal Borough of Kingston-upon-Thames

“The work carried out by London Sport’s insight team has informed decision-making across the TBTT programme, resulting in evidence-based investment that will ensure we maximise the impact of this programme on tennis participation opportunities across the capital. We will continue to work closely with London Sport as we progress through 2018 to provide us with the tools and evidence to effectively allocate these resources in alignment with our aims and objective and those of our match-funding partners.”
Lawn Tennis Association